Studio Brief
To
successfully synthesise the written element of the COP 3 module by executing a physical
concrete typeface, using Thomas More’s utopian alphabet, this will provide a
stronger relevancy to the concerns of design as of recent due to 2016 being the
500th anniversary of More’s influential text; ‘Utopia’. This will
represent the materials used within Brutalist architecture (Modernism) and
modernist graphic design, and will be tied together by the Utopianism presented
in both professions to assist in determining the answer to the question at
hand; ‘Is the Modernist Ideology still relevant today?’.
In
addition to this, a publication will help explain the synthesis more, by
including key texts and explorations that will essentially aid those who view
the concrete typeface. This also makes it less of your typical ‘piece of art’
and more a piece of graphic design executed with a heavy influence of
architecture. This is important as the links between the two professions will
be explained in full within the dissertation, establishing how Modernist graphic
designers gained much of their ideals and attitudes from theoretical writings
on architecture.
Background & Considerations
Many
new processes and technique’s will need to be learned in order successfully
execute a project of this scale.
Getting
heavy objects into university like cement and sand may cause issues.
Mandatory Requirements
To fully
document the process of which all of the new techniques are learned, also, to
have the dissertation fully completed before moving onto the publication side
of the project. This will ensure that all aspects of research are presented
within said book.
Deliverables
Completed
Concrete Letters
Publication
documenting synthesis
Final
prints of photographed Concrete typeface
Supporting Recourses & Information
See
Dissertation bibliography for full list.
