Methodology — OUGD601

Introduction (Chapter 1)

A simple outline of the proposed investigation, and why I am writing about it. The main point is keeping it straight to the point and swiftly outlining the methodology used within each chapter as outlined below.

Chapter 2

Investigating Modernism in its simplest form. Why it came about and what it meant for graphic design. This information will be collected by using the vast amount of literature already out there on the subject. A triangulation between Mr. Keedy's 'Zombie Modernism', Missimo Vignelli's 'Long Live Modernism' and Katherine McKoy's 'Rethinking Modernism, Revising Functionalism' will help outline the movement in it's prime, when it began to be exhausted and its relevancy today. Thus chapter one will outline the basics of Modernism and the ideals of those that designed during this time.

Chapter 3

Define the links between utopianism in architecture and graphic design.  Also linking the use of mathematics and symmetry within the design of brutalist/modernist buildings and graphic design, namely logo design in branding. Finally, analysing logos of the modernist era in comparison to recent logo's that unintentionally imitate those of the past.

Chapter 4

Chapter 4 will be focussed on brutalist architecture and its search for the ultimate utopia by analysing the work of Chamberlin, Powell & Bon. Also, to interview those who have a keen interest in brutalism, and those who are strongly criticise it, this will help gain a perspective from both sides of the spectrum—and essentially determine whether these types of buildings/architects were successful or unsuccessful. This information will be tethered through the use of online communications, through contacts already gained on Instagram who blog solely about modernist architecture, those who criticise it will be found through online surveys.

Conclusion (Chapter 5)

Sum up the above. Explain how to the data/information collected through interviews and analysing key texts has answered the questions outlined in the intro.