Concrete Typeface — Preparation — OUGD601

Utilising the digital utopian alphabet downloaded from the UTOPIA2016 exhibition allowed the use of 3D rendering to get a better idea of how the letters are going to look when completed.

Firstly, spelling 'BRUTALISM' ensures the synthesis is clear and literally spelled out for those who analyse it. This was feedback gathered from a tutorial with Richard Hudson-Miles.

Illustrator mock up:

And aso a more detailed render within Cinema 4D was produced with an added concrete texture: