Assisting the essay is this video interview of Experimental Jetset talking about one of the main aspects of Modernism in Graphic Design; 'International' or 'Swiss Style'.
Key quotes:
Experimental Jetset, ‘Talking about Swiss Style: Experimental Jetset’
Erwin Brinkers, 7:08;
‘Going against the feeling that anything goes. Graphic Design at that time when we were at Academy was putting as much layers and influences and as much typefaces in a design as possible, and I think we were also kind of going against that in trying to say as much with as few typefaces as possible—using no colours and only using black and white, and trying to see how little you can use to make a design.’
Danny van den Dungen, 10:38;
‘Something becomes universal but the moment it becomes universal it actually becomes less universal, because people will use that standard language as their own platform which you also see with of course the international style, the moment that that style sort of came to a template in Switzerland of course it started internationally to begin with, there was the concrete art style which was from Theo van Doesburg, so Dutch, but he started in Paris—and then you had the typography from Théo [Théo Ballmer] which had its influence from Russian constructivism. So it was sort of international to begin with, and then there is this sort of in between stage in Switzerland and the it becomes international again.’
‘Yes, it is international but it does not mean that it is some sort of homogeneous, that it’s all the same, it’s actually a sort of platform in which has all these local differences.’
Marieke Stolk, 12:25;
‘We always think that when you have one thing that is the same you can see the differences much more.’
No comments :
Post a Comment